How AI Assistants Are Merging Discovery and Purchase into a Single Experience

Author(s)	Ridhima Arora, Maurya Modi, Arjun Bhalla
Country	United States
Abstract	The rise of AI assistants is transforming the way consumers interact with e-commerce platforms by seamlessly integrating product discovery and purchase into a unified experience. This paper examines the technological innovations driving this convergence, the implications for businesses, and the evolving expectations of consumers. By leveraging AI advancements in natural language processing (NLP), machine learning, and personalization, AI assistants enable frictionless customer journeys that streamline product discovery, recommendation, and transactions. This paper outlines key developments, challenges, and the future outlook of AI-powered unified shopping experiences.
Keywords	AI Assistants, E-Commerce, Product Discovery, Purchase Experience, NLP, Machine Learning, Personalization, Omnichannel Shopping, Voice Commerce, Contextual Recommendations, Conversational AI, Shopping Avatars, Augmented Reality, Unified Customer Journey, AI-Powered Retail, Seamless Transactions, Personal Shopping Concierge, Cost Management, Unit Economics
Field	Engineering
Published In	Volume 16, Issue 1, January-March 2025
Published On	2025-03-05
Cite This	How AI Assistants Are Merging Discovery and Purchase into a Single Experience - Ridhima Arora, Maurya Modi, Arjun Bhalla - IJSAT Volume 16, Issue 1, January-March 2025. DOI 10.71097/IJSAT.v16.i1.3714
DOI	https://doi.org/10.71097/IJSAT.v16.i1.3714
Short DOI	https://doi.org/g9fmwh

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