International Journal on Science and Technology

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Machine Learning in Digital Marketing: A New Era of Targeted Advertisement Creation

Author(s) Arun Nedunchezhian
Country United States
Abstract Machine learning has transformed digital marketing by introducing data-driven strategies that outperformtraditional intuition-based approaches. As advertising expenditure continues to grow globally, MLtechnologies enable marketers to precisely target audience segments through sophisticated behavioralanalysis rather than relying solely on demographic profiling. Advanced computer vision algorithms nowdetect and categorize visual elements within advertisements, providing quantifiable data points thatcorrelate with consumer engagement. These technologies facilitate the identification of feature importancewithin creative content, revealing which specific elements drive performance across different audiencesegments. The integration of natural language processing further enhances segmentation precision byanalyzing sentiment and purchase intent across unstructured data sources. By leveraging ensemble learningtechniques and segment-specific models, marketers achieve higher conversion rates, reduced acquisitioncosts, and improved customer lifetime value. This targeted content development represents a significantadvancement over broad-spectrum approaches, allowing for more efficient resource allocation whilemaintaining creative innovation. As these technologies continue to evolve, the synergy between datascience and creative direction promises to further revolutionize digital marketing effectiveness.
Keywords Machine learning, digital marketing, user segmentation, computer vision, advertisement optimization
Field Computer
Published In Volume 16, Issue 2, April-June 2025
Published On 2025-04-03
Cite This Machine Learning in Digital Marketing: A New Era of Targeted Advertisement Creation - Arun Nedunchezhian - IJSAT Volume 16, Issue 2, April-June 2025.
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