International Journal on Science and Technology

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The Role of Data Streaming in Modern E-commerce and Digital Platforms

Author(s) Bala Srinivas Pillarisetty
Country United States
Abstract Real-time data streaming has emerged as a transformative force in digital commerce, fundamentally reshaping how organizations process and leverage data for competitive advantage. This article explores the architectural foundations, technological enablers, and business applications of streaming data in modern e-commerce environments. By transitioning from batch processing to continuous data models, organizations achieve dramatic improvements in operational efficiency, customer experience, and decision-making capabilities. The comprehensive examination demonstrates how streaming pipelines facilitate instant insights across inventory management, personalization, fraud detection, and supply chain optimization. These implementations deliver substantial measurable benefits including enhanced conversion rates, reduced operational costs, and improved fraud prevention capabilities. The article further addresses implementation challenges related to data quality, scalability, fault tolerance, and latency management, providing architectural patterns for overcoming these obstacles. Looking forward, emerging trends including edge computing integration, AI-powered stream processing, event-driven microservices, and data mesh architectures promise to further enhance streaming capabilities while addressing current limitations. Organizations that successfully navigate these innovations position themselves to capitalize on the strategic value of real-time data in rapidly evolving digital marketplaces.
Keywords Keywords: Data streaming, real-time analytics, e-commerce personalization, event processing, digital transformation
Field Computer
Published In Volume 16, Issue 1, January-March 2025
Published On 2025-03-29
Cite This The Role of Data Streaming in Modern E-commerce and Digital Platforms - Bala Srinivas Pillarisetty - IJSAT Volume 16, Issue 1, January-March 2025. DOI 10.71097/IJSAT.v16.i1.3016
DOI https://doi.org/10.71097/IJSAT.v16.i1.3016
Short DOI https://doi.org/g899gn
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