International Journal on Science and Technology

E-ISSN: 2229-7677   •   Impact Factor: 9.88

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 16 Issue 2 April-June 2025 Submit your research before last 3 days of June to publish your research paper in the issue of April-June.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 16 Issue 2
2025

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Real-Time Personalization in AdTech: A Technical Deep Dive

Author(s) Siddharth Gupta
Country United States
Abstract This article explores the technological evolution of real-time personalization in advertising technology, focusing on the integration of artificial intelligence and machine learning capabilities. The article examines the architectural components, implementation considerations, and optimization strategies essential for modern advertising platforms. We investigate the systematic approach to data collection, processing, and analysis while considering privacy concerns and performance requirements. The article presents comprehensive insights into machine learning pipelines, model deployment strategies, and performance monitoring systems that enable effective real-time personalization. Through analysis of various implementation approaches, this article demonstrates how advanced AI-driven systems can enhance customer engagement, improve targeting accuracy, and optimize campaign performance while maintaining system reliability and scalability.
Keywords Real-time Personalization, Artificial Intelligence, AdTech Architecture, Machine Learning Optimization, Privacy-aware Advertising.
Field Computer
Published In Volume 16, Issue 1, January-March 2025
Published On 2025-03-28
Cite This Real-Time Personalization in AdTech: A Technical Deep Dive - Siddharth Gupta - IJSAT Volume 16, Issue 1, January-March 2025. DOI 10.71097/IJSAT.v16.i1.2987
DOI https://doi.org/10.71097/IJSAT.v16.i1.2987
Short DOI https://doi.org/g896d2
View / Download PDF File

Share this



CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJSAT DOI prefix is
10.71097/IJSAT

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 15 Isu 4Cover Page Vol 15 Isu 3Cover Page Vol 15 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJSAT
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us Message on WhatsApp +91-9687-182-185 editor@ijsat.org