International Journal on Science and Technology

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Democratizing AI: How AutoML is Transforming Business Operations

Author(s) Ankit Awasthi
Country United States
Abstract AutoML is revolutionizing how organizations implement artificial intelligence by democratizing access to machine learning capabilities. This technological advancement breaks down traditional barriers to AI adoption, enabling business users without extensive data science expertise to leverage predictive analytics
effectively. While AutoML-generated models may not achieve the absolute highest accuracy compared to hand-crafted solutions, they offer a pragmatic balance of performance and efficiency that proves sufficient for most business applications. The impact is particularly notable in marketing, where AutoML enables rapid experimentation with targeting strategies and personalized engagement campaigns. From customer churn prediction to campaign optimization, AutoML empowers business users to independently develop
and deploy AI solutions, fostering a more agile and data-driven approach to decision-making across organizations.
Keywords Artificial Intelligence, Automated Machine Learning, Business Intelligence, Digital Transformation, Predictive Analytics
Field Computer
Published In Volume 16, Issue 1, January-March 2025
Published On 2025-03-21
Cite This Democratizing AI: How AutoML is Transforming Business Operations - Ankit Awasthi - IJSAT Volume 16, Issue 1, January-March 2025. DOI 10.71097/IJSAT.v16.i1.2659
DOI https://doi.org/10.71097/IJSAT.v16.i1.2659
Short DOI https://doi.org/g892ft

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