International Journal on Science and Technology

E-ISSN: 2229-7677   •   Impact Factor: 9.88

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 16 Issue 2 April-June 2025 Submit your research before last 3 days of June to publish your research paper in the issue of April-June.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 16 Issue 2
2025

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Revolutionizing Market Research with Real-Time Behavioral Analytics and Ad Measurement

Author(s) Avinash Rahul Gudimetla
Country United States
Abstract This article explores how market research has been revolutionized through the integration of AI-driven adaptive survey methodologies with cookie tracking and ad measurement capabilities. The comprehensive solution addresses traditional challenges in consumer research by implementing an event-driven architecture that dynamically adjusts surveys based on respondent behavior. The platform incorporates sophisticated machine learning models that analyze patterns like response time and engagement levels to improve the survey experience. Concurrently, cookie tracking capabilities gather insights on digital interactions while ad measurement tools connect campaign performance to consumer behavior. Natural language processing further enhances the system by analyzing open-ended responses alongside engagement metrics. This unified approach bridges the gap between stated preferences and actual behaviors, establishing a new paradigm for understanding consumer decision journeys across multiple touchpoints while maintaining strict privacy compliance through privacy-by-design methodologies.
Keywords Keywords : Adaptive Surveys, Behavioral Analytics, Cookie Tracking, Machine Learning, Natural Language Processing
Field Computer
Published In Volume 16, Issue 1, January-March 2025
Published On 2025-03-16
Cite This Revolutionizing Market Research with Real-Time Behavioral Analytics and Ad Measurement - Avinash Rahul Gudimetla - IJSAT Volume 16, Issue 1, January-March 2025. DOI 10.71097/IJSAT.v16.i1.2451
DOI https://doi.org/10.71097/IJSAT.v16.i1.2451
Short DOI https://doi.org/g88sbk
View / Download PDF File

Share this



CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJSAT DOI prefix is
10.71097/IJSAT

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 15 Isu 4Cover Page Vol 15 Isu 3Cover Page Vol 15 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJSAT
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us Message on WhatsApp +91-9687-182-185 editor@ijsat.org