
International Journal on Science and Technology
E-ISSN: 2229-7677
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A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 16 Issue 2
2025
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Sales Insights of a Consumer Goods Company Using Power BI Tool
Author(s) | R Annie Karunya, S Atchaya, R Mohanaprithvi, T S Sanjana |
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Country | India |
Abstract | This project aims to develop a user-friendly web platform for visualizing sales insights for a consumer goods company. The platform enables users to upload or input sales data via a simple front-end interface, while a robust backend processes the data to generate insights. The results are presented through a custom-built website featuring dynamic and interactive visualizations, including dashboards. The primary objective is to provide an intuitive and efficient user experience, ensuring that users can easily interact with the platform without technical expertise. Real-time or near real-time data analysis and visualization are achieved through optimized backend queries, while predictive analytics assist in forecasting future sales trends to support data-driven decision-making. This project bridges the gap between advanced analytics and ease of use, delivering actionable insights for better strategic planning. |
Keywords | Sales insights visualization Consumer goods company User-friendly web platform Data upload and input Front-end interface Backend data processing Dynamic visualizations Interactive dashboards Intuitive user experience Real-time data analysis Predictive analytics Sales forecasting Data-driven decision-making Strategic planning insights Advanced analytics integration |
Field | Engineering |
Published In | Volume 16, Issue 1, January-March 2025 |
Published On | 2025-03-21 |
Cite This | Sales Insights of a Consumer Goods Company Using Power BI Tool - R Annie Karunya, S Atchaya, R Mohanaprithvi, T S Sanjana - IJSAT Volume 16, Issue 1, January-March 2025. DOI 10.71097/IJSAT.v16.i1.1431 |
DOI | https://doi.org/10.71097/IJSAT.v16.i1.1431 |
Short DOI | https://doi.org/g892hq |
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