International Journal on Science and Technology

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Data Privacy First: The New Marketing Imperative

Author(s) Namratha Peddisetty
Country United States
Abstract Data is one of the building blocks for a digital strategy in marketing today. Businesses use consumer information to create experiences for customers, improve campaigns, and accelerate growth. The proliferation of data usage has resulted in very serious concerns related to data privacy, therefore requiring very stringent measures to guard the information. Poor handling may result in disastrous outcomes that can be fiscal, loss of reputation, or legal consequences.
This paper discusses the changing dynamics of data in marketing: the call to make the protection of data privacy a core mandate; the primary issues of information privacy, such as unauthorized collection, improper sharing, and vulnerable storage; lessons from some major security breaches. It further deliberates on best practices that ensure data privacy through transparency, minimal data collection, strong security protocols, and knowledge of consumer rights. Lastly, it covers future trends, that promise to redefine the game of data privacy in marketing.
In this age of data, striking the perfect balance between data-driven marketing and privacy-centric strategies would mean building trust, being compliant, and staying ahead in the curve.
Keywords Data driven Marketing, Data Privacy, Data, Data Privacy best practices
Published In Volume 14, Issue 4, October-December 2023
Published On 2023-11-08
Cite This Data Privacy First: The New Marketing Imperative - Namratha Peddisetty - IJSAT Volume 14, Issue 4, October-December 2023. DOI 10.5281/zenodo.14591599
DOI https://doi.org/10.5281/zenodo.14591599
Short DOI https://doi.org/g8xk6n
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