International Journal on Science and Technology

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Real-Time Campaign Optimization: Using Analytics to Adapt Marketing Strategies on the Fly

Author(s) Shafeeq Ur Rahaman
Country India
Abstract The marketing environment, one cannot long pitch on a single strategy; anything that works today may well prove ineffective tomorrow. This paper looks at how advanced analytics can be used to optimize campaigns in real time and pinpoints some key lessons that will enable the marketer to effectively shift mid-campaign. The marketer stands a chance to immediately gain insight into consumer behavior, emergent market trends, and campaign performance by leveraging real-time data. It looks at various analytical tools and methodologies that support on-the-fly strategy adjustments, showing how each has an important role to play in achieving maximum campaign effectiveness with minimum wasted expenditure. Through case studies and empirical analysis, real-time analytics can lead to enhanced targeting precision, optimization of resource allocation, and overall improvement in return on investment. These findings underline the role of agility and data-driven strategies in modern marketing and provide a framework through which practitioners can realize ways to optimize campaigns in real time to dynamically changing market conditions.
Keywords Real-Time Analytics, Campaign Optimization, Marketing Strategies, Data-Driven Decision Making, Mid-Campaign Adjustments, Marketing Effectiveness, Resource Allocation, Digital Marketing, Agility in Marketing, Analytics Tools
Field Computer > Data / Information
Published In Volume 14, Issue 4, October-December 2023
Published On 2023-11-08
Cite This Real-Time Campaign Optimization: Using Analytics to Adapt Marketing Strategies on the Fly - Shafeeq Ur Rahaman - IJSAT Volume 14, Issue 4, October-December 2023. DOI 10.5281/zenodo.14471845
DOI https://doi.org/10.5281/zenodo.14471845
Short DOI https://doi.org/g8vk8g
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